GET REVIEWS!

As search engines like Google move towards making online searches more effective at helping people find what they’re looking for, reviews have become extremely important. Trustworthy reviews are valuable sales tools for businesses as people try to narrow their online experiences to ones they think would have a positive outcome. These experiences may include not only purchasing, but making donations or joining an organization, as well.

CHECK OUT YOUR WEBSITE

Take a look at your website from a visitor’s viewpoint. Start by typing in your company’s website URL. Getting there by search term is a topic for another time. Pretend you’re at the site looking for the services or products your company offers.

• \tIs it easy for your visitor to get where they want and what they want—fast? Can you find the information you want within three easy clicks?