As search engines like Google move towards making online searches more effective at helping people find what they’re looking for, reviews have become extremely important. Trustworthy reviews are valuable sales tools for businesses as people try to narrow their online experiences to ones they think would have a positive outcome. These experiences may include not only purchasing, but making donations or joining an organization, as well.
- \tAre there reviews of your business posted on your website? If you have reviews, do you have an automated system of obtaining them? Are they are up to date? Reviews that are more than several years old, in the absence of newer ones, are not going to do you much good. On the other hand, without an automated process, it can be extremely tedious to collect a few words from satisfied clients who can tell the world how great it is to do business with you. A knowledgeable online marketer can help make the process easy.
- \tAre there reviews of your business posted on your social media and Google business pages? People are guided by positive reviews?and so are the search engines, such as Google and Bing. Those positive reviews of your business or organization may also help your site’s visibility and have a positive effect on your search rankings.