CHECK OUT YOUR WEBSITE

Take a look at your website from a visitor’s viewpoint. Start by typing in your company’s website URL. Getting there by search term is a topic for another time. Pretend you’re at the site looking for the services or products your company offers.

• \tIs it easy for your visitor to get where they want and what they want—fast? Can you find the information you want within three easy clicks?


• \tIs there a call to action (CTA) on every page, literally guiding visitors to the actions you want them to take? A sign up for email or a newsletter? A quick click to a phone number, a contact form, or an order form?


• \tIs everything up to date? If you’ve still got a 2009 holiday office closure schedule posted or a list of current events on a 2012 calendar . . . it’s way beyond time to make the necessary updates to your site. Make sure the copyright date at the bottom of your website is current. A site that hasn’t been updated in a while looks abandoned and untrustworthy.

If you didn’t answer YES! to those three questions, you need to make some changes, pronto. You’re throwing money and customers to your competitors or discouraging people from signing up or contributing to your organization.

If you don’t want to or aren’t equipped to address this yourself, simply call 800-847-3475 or send us an email. We may also have some other effective suggestions to Wake Up Your Web Presence!