This article introduces a series of topics, "PUTTING YOUR WEBSITE TO WORK," from RP DESIGN WEB SERVICES, about website basics and the nuts and bolts that make your website work for you.

The Law of Web Attraction

A well-designed web site will get noticed, but by itself is not enough to grow the sales pipeline. To stand out from the crowd, you need to augment traditional outbound promotion (newspaper ads, TV, radio, e-mail, etc) with inbound Web Attraction.  That is, ATTRACTING prospects to your web presence and once there SELLING then on products and services.  This flow of qualified visitor traffic results in a continual stream of prospects and leads for the business sales pipeline.