Most of the testimonials we receive are too superficial to do any good. Let’s face it: when you ask customers to write a testimonial for you, it’s likely that they are 1) Too busy to give deep thought to writing the testimonial or 2) subpar writers.

Here’s some questions to give them when you ask likely to generate the best response: 

1. What was the problem you were having before you reached out to our firm?
2. What did the frustration feel like as you tried to solve your problem?
3. What was different about our remedy?
4. Can you take us to the moment when you realized our firms was actually working to solve your problem?
5. Can you tell us what your life looks like now that your problem is solved or being solved.

After you get a couple of good testimonials you can author an e-mail campaign around them or even put up a page on your website to encourage others to share their experience.

Don’t have time to get testimonials? Call for our automated Reputation Management.