Recently a client said to me, "Bob, your marketing is basic" and it was a complement. Marketing fundamentals have not changed -- you must continually reach out and touch customers and prospects. What have changed are the automated tools we have to do this for us.

With automated surveying, it begins with your entering their information -- name, e-mail, and cell phone -- onto a web-based platform using your cell phone, tablet or desktop.

Cell phone texts are powerful because most people will reply to a text message before voice or e-mail. For example, use your cell phone to send them a text message asking if they would review you and make it easy for them to auto post. This type of web surveying is good marketing for three reasons:

1. Uses the good will of your existing clients to attract new ones by auto posting their reviews on your website and social media

2. Alerts you to unhappy clients so you can remedy

3. Keeps you in touch with clients.

So keep asking for reviews, and call if you would like a no obigation assessment of your marketing.