Several clients expressed dismay at SEO results from other Web Agencies. For good reason: it can be a costly mistake. When your business serves one or several local areas, regular SEO isn’t going to get impactful results. Why didn’t they ask us before having another outfit do SEO for them? They did not realize that we have evolved into a complete Web Agency. So I am alerting you that, for the majority of businesses, Local SEO is all they need. In fact, for brick and mortar businesses, search engine advertising efforts should only use local SEO.
That said, what is the difference between regular SEO and local SEO other than cost? The main difference is that local SEO uses geographical information to let search engines and cell phones know business relevance. With Local SEO you compete only with businesses within a short distance from your location to join in local search results known as the "Google 3-Pack".
Mastering local SEO involves executing a handful of on-page and off-page SEO tasks that optimize your website for long-term local search visibility. If you are the adventurous sort, get step-by-step instructions from our web advertising primer.
For the rest of you, simply call, send me an email, or schedule an audit of your web advertising.