Unless you are really market alert, there’s a good chance that your website content is un-targeted. That is, it talks about what your business does rather than what it can do for clients. Yet with minor content updates, you can make your site "CUSTOMER CENTRIC”. Some examples for a landscaper are:

“Make Your Outdoor world the Envy of your Neighbors” INSTEAD OF “Make your Outdoor World More enjoyable”

Or showing in the about us that you really care. So replace your history with something that says that you care: For example, “I fell in love with lawn care because I believe in the beauty of lawns and that everyone should be able to walk out of their house and enjoy”.

Customer centric content not only tells visitors what they are looking for but brands your business. Try it and see the conversions.