“Make Your Outdoor world the Envy of your Neighbors” INSTEAD OF “Make your Outdoor World More enjoyable”
Or showing in the about us that you really care. So replace your history with something that says that you care: For example, “I fell in love with lawn care because I believe in the beauty of lawns and that everyone should be able to walk out of their house and enjoy”.
Customer centric content not only tells visitors what they are looking for but brands your business. Try it and see the conversions.