Eighth in a series about website basics and the nuts and bolts that make your website work for you.

ON THE MOVE WITH MOBILE

By the year 2015, predicts Google, there will be a mobile device for every person on earth—over  six billion of them. What does that mean for you and your business? If you’ve ever tried accessing a regular site with a mobile device, you know that it’s not usually an optimal experience! Here are some interesting bits of data:

· According to Hubspot, 82% of U.S. adults own a cell phone, and 49% of mobile subscribers own a smartphone.

· Mobile Internet usage is expected to surpass desktop internet usage by 2014. (Microsoft)

· 95% of Smartphone users searched local information and of that, 61% called and 59% visited the business.

· 9 out of 10 mobile searches lead to an action—and 50% lead to a purchase

· 21% of US tablet owners user their tablets to shop more than once a week. (emarketer)

· Mobile coupons have a 10 times higher rate of redemption than print coupons

· 47% of consumers expect a web page to load in 2 seconds or less

In other words, business is moving forward with mobile websites. What should you do?

You won’t want to be left behind.  First check out how your website works when accessed from a mobile device; and if you’re interested in how it shapes up, send me a note: karen@rpdesign.com.

Next: More about mobile!