What is Digital Marketing?

Digital Marketing

What is Digital Marketing?

At a high level, digital marketing describes marketing delivered through digital channels such as online search engines, websites, social media, e-mail, and mobile apps. Using these online media channels, digital marketing is the approach by which business endorse goods, services, and brands. Customers heavily count on digital means to research study products. For instance, Think with Google marketing insights discovered that 48% of customers start their inquiries on search engines, while 33% want to brand sites and 26% search within mobile applications.

While modern digital marketing is a huge system of channels to which online marketers simply must onboard their brands, advertising online is a lot more intricate than the channels alone. In order to achieve the true potential of digital marketing, online marketers need to dig deep into today's vast and elaborate cross-channel world to discover methods that make an effect through engagement marketing.

Digital Marketing

Digital Marketing Engagement

Engagement marketing is the technique of forming significant interactions with possible and returning clients based on the information you collect over time. By engaging customers in a digital landscape, you build brand name awareness, set yourself as a market thought leader, and put your organization at the leading edge when the customer is all set to buy.

By executing an omnichannel digital marketing technique, online marketers can gather important insights into target market habits while opening the door to new techniques of client engagement. In addition, companies can expect to see an increase in retention. According to a report by Invesp, business with strong omnichannel customer engagement techniques retain approximately 89% of their consumers compared to companies with weak omnichannel programs that have a retention rate of just 33%.

Future Marketing

As for the future of digital marketing, we can anticipate to see an ongoing increase in the variety of wearable devices readily available to customers.

Forbes likewise forecasts that social networks will become significantly conversational in the B2B space, video content will be improved for seo (SEO) functions, and email marketing will become much more individualized.

"Digital marketing is at the core of everything in marketing today-- it has gone from 'among the things marketing does' to 'THE thing that marketing does."

RP Design Web Services

Interested in learning more about our digital marketing services?

Our full suite of CT Digital Marketing services include:

  • Search Engine Optimization
  • Reputation Marketing
  • Digital Retargeting & Ads
  • Social Campaigns
  • Creative & Compelling Video Content
  • Content Strategy
  • Branding & Corporate Identity

What is Digital Marketing?