Do your sites pages return Googles crawlers? Or leave them disappointed and frustrated? Do you have a blog that gets visitors but no one reads? If so, your site may not be as SEO-friendly as it could be. What is an SEO-friendly site you might ask? It is the jargon for having a website that can easily rank in search engine results. The more easily you can make your site appear in search results, the more likely people are to find it, click on it and then come back again. Here are 7 website programming strategies you can implement to make your website more SEO-friendly:
Create Great Content
What you put on the website may not be as important as what you are about to put on the website. The best SEO for a website is what is written on the website. In other words, the substance of your content is more important than just its writing style, length, type of language, etc.
For example if you were to create a list of SEO-friendly strategies for your website, you would want to make sure you follow them all. But what if you were to create a list of SEO-friendly strategies yet skip one of them? Nothing can be done to change that. But if you were to implement all of the strategies, it would definitely boost your SEO score. That is why it is important to incorporate all of the strategies on this list.
Write for Humans
Writing for humans means writing in language that is understandable to other humans. When writing for computers, you may be reading what you are writing with no prior context. This may make it difficult for a computer to understand. And if the computer is then to rank your site in search results, they will be unable to find your content and will not be able to give any visitors any relevant results.
One way to write for humans is to write in the active voice. This means using words that describe actions rather than using words that describe things.
For example, you might write: You can read about how to do XYZ on our website. This is passive voice and the computer will not be able to understand it.
In contrast, you could write: XYZ is explained on our website. This is active voice and the computer will be able to understand it.
Strive for Coherent, Consistent Pages
When a search engine spider visits your site, they will be able to see only a small portion of it. This is called a crawl and it is the easiest way for computers to view your website.
Therefore, you want to make sure your crawler finds the most important pages on your site.
Unfortunately, this is not an easy task due to inconsistencies across your pages. Inconsistencies will cause a computer to have trouble finding the most important pages on your site and will thus result in a low SEO-friendly score for your website.
One way to make your pages more SEO-friendly is to make sure your pages make sense. Search engines want to see a coherent, consistent story across your pages. You want to make it easy for the computer to understand what you are trying to say. This will give it an indication of the quality and authority of your content.
Be Proactive in Your SEO Strategy Website Programming
If you wait until your site has a certain amount of traffic before you implement any SEO strategies, they will be too late. You will have missed the opportunity to boost your SEO score. You will want to be proactive and implement your SEO strategies as soon as possible so that you get maximum benefits as early as possible.
One proactive strategy you will want to consider involves making sure your site is not missing some of the most important elements for SEO. This means you website programming need to ensure your site does not have broken links, your site does not have lots of duplicate content, your site is not 404ing, and your site loads quickly.
Use Semantically-Appropriate Tags
Tags, sometimes called keywords, are a way for search engines to understand your site. They are like a recipe on your site and they tell search engines what ingredients go into making your content.
The problem is that many people use the same tag for different recipes. This causes your sites SEO score to be lowered because the search engine sees your page as a different page than the one you intended to be ranked in its results.
Instead of using the same tag for different recipes on your pages, use the same tag for each recipe in the same recipe category (e.g. How to). You can also use semantically-appropriate synonyms for your recipes. This way, the search engine will not get confused about which recipe is intended to be ranked in its results.
There is no way to accurately predict which strategies will work best for your website. But there are a few things you can do to boost your SEO-friendly score as early as possible. And the earlier you implement them, the better. These include making sure your site is not missing some of the most important elements for SEO, that your pages make sense, and that you use the right keywords and tags. These will allow your website to get as high a SEO-friendly score as possible, making it as easy as possible for the computer to understand and give your site relevant results. Moreover, utilize website programming for SEO.