With the right strategy and the right tools, retargeting can be one of your most valuable marketing channels. The value of retargeting is clear when you target users who have visited your website but may have missed something specific about your brand. They may have even been in some other website before that and not bought anything. If you want to target these users to remind them about your brand or sell them an item again, you can do so with retargeting. Though retargeting might seem like a new concept it isn't at all. Its been around for ages and has taken many different forms over time. Its not like today you don't see ads on trains anymore - retargeting is just becoming more popular as companies realize they can get much more value from it than they originally thought they could. And with the new digital world we live in now, the possibilities are limitless! Here are 4 ways you can improve your marketing with retargeting:
Target users who have visited your website
When someone visits your website and doesn't buy anything, you can retarget them with ads on other websites that you know they've been searching on.
This includes apps, social media sites, and other landing pages they've been to.
This is the most common form of retargeting and its used a lot on e-commerce websites. Its a great retargeting strategy because you can target your previous visitors to remind them about your product and push them towards purchasing it.
You may also use retargeting on your blog or other pages of your website to drive traffic back to your site.
Create Ads Based on User Behavior
When running retargeting campaigns you can create ads based on the specific behavior of your users. You may use this to create ads that are more relevant to the person, or you may create ads that push past their information to encourage them to make a purchase.
This can be done with both email and display ads. With email ads, you can create ads that are designed around the previous emails the person has sent you.
In the past you may have commented on a post, responded to a support ticket, or contacted them about a product on other sites. These are perfect retargeting opportunities to remind them about your brand or drive them towards making a purchase.
Display Ads for Users You Don't Know
This strategy can seem a bit crazy but it has its advantages. By creating ads that are only aimed at people you don't know the user, you're creating ads that are purely based on the behavior of those people.
This is great because you aren't directly targeting the person you're retargeting.
You're not targeting a specific name and email address, you're just targeting the behavior of that person. This can be really effective if you're selling a product that your target doesn't know about. You can create retargeting ads that are purely based on their behavior and are aimed at driving them towards making a purchase.
Create Campaigns Based on Their Previous Buying Behavior
When you create retargeting campaigns based on your users behavior, you can create campaigns that are designed around specific actions the person has taken before.
This can be used for both email and display retargeting campaigns. With email campaigns you can create ads that are designed around the persons previous purchases and encourage them to buy again. You can also create ads that remind the person about past purchases, such as a free trial for a product, and push them towards purchasing it.
For display retargeting campaigns, you can create ads that are designed to encourage the person towards making a purchase. You can create ads that are more visual, encourage the person to shop in a certain way, or push past their information to encourage them to make a purchase.
Combine all 4 Strategies to Get the Maximum Value out of Retargeting
Retargeting is a great marketing strategy, but its not going to have the same value if you only use one form of it.
Combining all four forms of retargeting will give you more value out of your investments, and it will also increase your ROI.
By doing so, you'll be able to drive more sales and generate more leads.
You can create retargeting campaigns that are designed to target your previous visitors with ads that are more relevant, push past their information with less visual ads, create ads that are designed around their purchases, and create campaigns that encourage the person towards making a purchase.
Retargeting is one of the oldest forms of marketing on the planet and has seen many transformations over time. Its now evolved and changed with the times and is no longer seen as a form of spamming the internet but as a valuable marketing tactic.
Retargeting can be a great way for you to drive traffic to your website and remind your potential customers about your brand.
You can also use retargeting to encourage your customers towards making a purchase.
Retargeting is effective because it allows you to target people who have visited your website but have not made a purchase. You can retarget these people by placing ads on other websites that they have been to before.
Retargeting can also be used to drive more traffic back to your website. With retargeting, you can create ads that are designed to remind your visitors about your brand and push them towards making a purchase.