Keep It Going Long Term - The Ultimate Guide to Blogs

Are you looking to build your blog but don’t know where to start? Does the idea of editing another person’s writing scare you? Blogging must be one of the most anxiety-inducing things you can do as a blogger. If you're like most people, you may be wondering how to maintain your online presence in the long term. After all, what if your posts are not meeting your readers' expectations or the traffic doesn't arrive? How do you know if writing online is for you or if it's just something that's in your blood? Or maybe you already have a regular online presence and want to take it to the next level. The key is taking action and knowing how to keep your online presence going strong over time.


If you're like most people, you may be wondering how to maintain your website or online journal in the long term. After all, what if your posts aren't meeting your readers' expectations or the traffic doesn't arrive? How do you know if writing online is for you or if it's just something that's in your blood? Or maybe you already have a regular website or online journal and want to take it to the next level. The key is taking action and knowing how to keep your online presence going strong over time.

What is Blogging?

Blogging is the art of expressing your thoughts, ideas, and expertise through written content published on a website called a blog. It has become an increasingly popular medium for individuals, businesses, and organizations to share valuable information with their audience. Whether you are a hobbyist, a professional, or an entrepreneur, writing online provides a platform for you to share your unique perspective and connect with like-minded individuals.


Writing online is a great way to share your thoughts and ideas with the world, and to connect with others who share your interests. Online articles or posts can be about anything you want, from your personal experiences to your expertise in a particular field. The flexibility of writing online allows you to tailor your content to your target audience and establish yourself as an authority in your niche.

Writing online is not only a means of self-expression, but it is also a powerful tool for building an online presence, attracting an audience, and driving traffic to your website. By consistently publishing high-quality content, you can establish yourself as a reliable source of information and create a community of readers who eagerly anticipate your next post. However, to keep your online presence going long term, you need to overcome a few challenges.

Why set up your own?

Setting up your own blog offers numerous benefits that can help you achieve both personal and professional growth.

Here are a few reasons why you should consider starting your own blog:

Creative Outlet: Writing online provides a creative outlet for you to express your ideas, thoughts, and passions. It allows you to share your knowledge and experiences with others, helping you connect with like-minded individuals who appreciate your unique perspective.

Establish Authority: By consistently publishing high-quality content in your niche, you can establish yourself as an authority and gain credibility within your industry. This can open up opportunities for collaborations, partnerships, and even monetization.

Expand Your Network: Writing online allows you to connect with a diverse range of individuals, including fellow writers, industry experts, and potential customers. Building meaningful relationships within your niche can lead to new opportunities, such as guest posting, speaking engagements, and joint ventures.

Improve Writing and Communication Skills: Blogging requires consistent writing and communication, which can help you refine your skills over time.

As you regularly produce content, you will become more proficient at expressing your thoughts clearly, engaging your audience, and adapting your writing style to different topics and formats.

Monetization Opportunities: While not everyone starts a blog with the intention of making money, blogging can provide a source of income through various monetization strategies. This can include affiliate marketing, sponsored posts, selling digital products or services, and even advertising.

Overall, setting up your own blog allows you to explore your passions, share your knowledge, connect with others, and potentially generate income. However, before venturing into the world of blogging, it's important to be aware of the challenges that may arise.

The 3 biggest problems

While it can be a rewarding endeavor, it's not without its challenges. Here are the three biggest problems bloggers often face and how to overcome them:

1. Consistency: One of the most common challenges is maintaining a consistent publishing schedule. It can be easy to get overwhelmed or lose motivation, especially when life gets busy or writer's block strikes. However, consistency is key to keeping your blog going long term. To overcome this challenge, create a content calendar, set realistic goals, and batch-create content whenever possible. Consistency not only helps you build trust with your audience but also improves your search engine rankings.

2. Generating Traffic: Another common problem bloggers face is attracting a steady stream of traffic to their blog. With millions of blogs competing for attention, it can be challenging to stand out and drive traffic to your website. To overcome this challenge, focus on search engine optimization (SEO), promote your content through social media, engage with your audience, and leverage guest posting opportunities. Building relationships with other bloggers and influencers in your niche can also help increase your blog's visibility.

3. Engaging Your Audience: Building an engaged audience is crucial for the success of your blog. However, getting readers to actively engage with your content can be a challenge. To overcome this, create high-quality, valuable content that resonates with your target audience. Encourage reader interaction by asking questions, responding to comments, and incorporating multimedia elements such as images, videos, and infographics. Building a community around your blog can foster a sense of belonging and encourage readers to become loyal followers.

By addressing these three common challenges, you can keep your online presence going long term and continue to grow your audience and influence. However, to truly set yourself apart from other writers and ensure the longevity of your online presence, there are a few additional strategies you can employ.

How to set yourself apart

With millions of blogs on the internet, it's essential to find ways to stand out and differentiate yourself from the competition.

Here are some strategies to set yourself apart and keep your blog going long term:

1. Find Your Unique Voice: Develop a distinctive writing style and voice that reflects your personality and resonates with your target audience. Injecting your own personality into your writing will help you connect with readers on a deeper level and make your blog memorable.

2. Narrow Your Niche: Instead of trying to cover broad topics, consider narrowing your focus to a specific niche. By becoming an expert in a particular area, you can attract a dedicated audience that values your expertise. This will also make it easier for you to create valuable, in-depth content that sets you apart from generic blogs.

3. Offer Unique Perspectives: Instead of rehashing the same content that's already out there, strive to offer unique perspectives and insights. Share your personal experiences, case studies, and original research to provide valuable, fresh content that readers can't find elsewhere.

4. Provide Practical Advice: Make your online presence a valuable resource by providing actionable advice and practical tips that readers can implement in their own lives. This will establish you as a trusted authority and keep readers coming back for more.

5. Network and Collaborate: Build relationships with other writers and industry experts through networking and collaboration. Guest posting on other websites, participating in expert roundups, and hosting interviews with influential individuals can help increase your online presence's visibility and attract new readers.

6. Continuously Learn and Adapt: The writing landscape is constantly evolving, so it's important to stay updated with the latest trends and strategies. Attend conferences, read industry publications, and invest in your own education to ensure you're always ahead of the curve. By implementing these strategies, you can set yourself apart from other writers and ensure the long-term success of your online presence. Remember, it is a journey, and with consistent effort and dedication, you can build a thriving online presence that stands the test of time.


Keeping your blog going long term requires dedication, consistency, and a willingness to adapt. By understanding the fundamentals of writing online, overcoming common challenges, and setting yourself apart from other writers, you can create an online presence that not only attracts an audience but also keeps them coming back for more. Remember, writing online is not just about writing; it's about connecting with your readers, providing value, and building a community. So take action, implement the strategies discussed in this guide, and watch your blog thrive in the long run.