Handyman Home-Based Business: How to Start

Starting a handyman home-based business doesn’t have to be difficult or expensive. All you need is a little bit of work, and a lot of common sense. You don’t need a lot of equipment, software, or expensive inventory. In fact, you only need to get your hands dirty sometimes and take care of some household tasks from time to time. The better part of owning a home-based business is that it can be started by anyone with some free time on their hands and an appetite for rewarding work. The key is finding the right niche that interests you and developing your skills in it. Once you have that down, there are many ways to grow your business organically and build up your client base as well. Here are some steps you can take to start your own home-based business as a handyman:


Define Your Handyman Market First

Before you can start your home-based business as a handyman, it's important to define your market.

This means identifying the specific services you will offer and the types of customers you want to target. By narrowing down your focus, you can better position yourself in the market and attract the right kind of clients.

One way to define your market is by considering your skillset and expertise. Are you more experienced in plumbing, electrical work, carpentry, or general home repairs? Assessing your strengths will help you determine the services you can confidently offer.

Additionally, think about the demographics of your potential customers. Are you targeting homeowners, renters, or both? Will you focus on residential properties, commercial properties, or a combination of both? Understanding your target audience will allow you to tailor your marketing efforts and provide services that meet their specific needs.

To further define your market, research your handyman competitors. Identify other local handymen in your area and analyze their services, pricing, and customer reviews.

This will help you identify gaps in the market and find unique selling points that will set you apart from the competition.

Once you have a clear understanding of your market, you can start developing a strategic plan to attract clients and grow your home-based handyman business.


Hire Only the Best

As a handyman, your reputation is everything. Your clients trust you to fix their homes and solve their problems, so it's crucial to hire only the best employees to represent your business.

Finding skilled and reliable workers can be challenging, but there are a few steps you can take to ensure you hire the right people.

First, clearly define the job requirements and qualifications you're looking for. This will help you attract candidates who have the necessary skills and experience. Consider creating a detailed job description that outlines the specific tasks and responsibilities involved in the role.

Next, advertise your job openings on relevant platforms. Utilize online job boards, social media, and local community groups to reach a wide pool of potential candidates. Be sure to include information about your company culture and values to attract candidates who align with your business.

Once you start receiving applications, carefully review each one and conduct thorough interviews. Ask candidates about their previous experience, problem-solving abilities, and their approach to customer service. Consider conducting skills assessments or requesting work samples to gauge their proficiency in specific tasks.

Finally, check references and conduct background checks to ensure the candidates have a reliable track record. This will help you make an informed decision and hire employees who will uphold the reputation of your home-based handyman business.

By hiring only the best, you can maintain the quality of your services and build a strong team that will contribute to the growth of your business.


Set Up an Effective E-Commerce Platform

In today's digital age, having an effective e-commerce platform is essential for any home-based business, including a handyman service. An e-commerce platform allows you to showcase your services, manage bookings, and accept payments online, making it convenient for both you and your clients.

To set up an effective e-commerce platform, start by choosing a custom user-friendly website or e-commerce platform specifically designed for service-based businesses.

Once you've chosen a platform, customize your website to reflect your brand and services. Use high-quality images, clear descriptions, and testimonials from satisfied customers to build trust and credibility.

Integrate online booking and scheduling tools to make it easy for clients to request your services. This can include a calendar system where clients can select their preferred date and time, as well as an automated confirmation and reminder system to reduce no-shows.

Implement a secure payment gateway to accept online payments. This adds convenience for your clients and ensures a smooth transaction process. Consider offering different payment options, such as credit cards, PayPal, or digital wallets, to accommodate various preferences.

Regularly update your handyman website with new content, promotions, and customer testimonials to keep it fresh and engaging. Consider starting a blog where you can share home maintenance tips, DIY projects, and industry insights to position yourself as an expert in your field.

By setting up an effective e-commerce platform, you can streamline your business operations, attract more clients, and provide a seamless experience for those seeking your handyman services.

Find Your Target Audience

Finding your target audience is a crucial step in starting a home-based business as a handyman. By understanding who your ideal clients are, you can tailor your marketing efforts to reach them more effectively and increase your chances of success.

To find your target audience, begin by conducting market research. This involves gathering information about the demographics, psychographics, and behaviors of potential customers in your area. Consider factors such as age, income level, homeownership status, and specific home maintenance needs.

Once you have a clear idea of who your target audience is, develop a marketing strategy that focuses on reaching and engaging them. This can include online advertising, social media marketing, content creation, and networking within your local community.

Utilize online platforms such as Facebook, Instagram, and LinkedIn to target specific demographics and interests. Create engaging and informative content that addresses common home maintenance issues and showcases your expertise. Consider offering special promotions or discounts to attract new clients and encourage repeat business.

In addition to digital marketing, consider traditional methods such as distributing flyers or business cards in local neighborhoods, attending community events, and partnering with complementary businesses, such as real estate agents or property management companies.

Regularly evaluate and adjust your marketing efforts based on the feedback and results you receive. This will help you refine your targeting and ensure you're reaching the right audience with the right message.

By finding your target audience and tailoring your marketing efforts, you can effectively reach potential clients and increase the visibility and profitability of your home-based handyman business.

Get to Know Your Handyman Client Base

As a handyman, building strong relationships with your clients is crucial for the success of your home-based business. By getting to know your client base, you can provide personalized service, exceed their expectations, and secure repeat business and referrals.

One way to get to know your clients is by conducting thorough consultations before starting any projects. Take the time to listen to their needs, understand their goals, and provide expert advice or suggestions.

This will demonstrate your professionalism and commitment to delivering quality work.

During your interactions with clients, be attentive and responsive. Regularly communicate updates on project progress, timelines, and any changes that may occur. Promptly address any concerns or issues that arise to ensure client satisfaction.

Consider implementing a customer relationship management (CRM) system to keep track of client preferences, project history, and communication. This will enable you to provide a personalized experience and offer tailored recommendations for future projects.

In addition to professional interactions, take the time to build rapport with your clients. Show genuine interest in their homes and lives, and engage in friendly conversations. Remembering details about their preferences or interests can go a long way in fostering a positive and lasting relationship.

Ask for feedback and testimonials from satisfied clients. Positive reviews and recommendations can significantly boost your credibility and attract new clients.

Consider offering incentives, such as discounts or referral rewards, to encourage clients to share their positive experiences with others.

By getting to know your client base and providing exceptional service, you can establish a loyal customer following and create a positive reputation for your home-based handyman business.


Starting a home-based business as a handyman can be a rewarding endeavor. By defining your market, hiring the best employees, setting up an effective e-commerce platform, finding your target audience, and getting to know your client base, you can lay a strong foundation for success.

Remember, building a successful home-based business takes time and effort. Continuously refine your skills, stay updated with industry trends, and adapt your strategies as needed. With dedication, professionalism, and a commitment to exceptional service, you can create a thriving handyman business that brings value to your clients and fulfillment to your own life.