Social media has become more important every year for the last decade and with the pandemic pushing businesses online to reach customers, this has never been truer.
If you're wanting to leverage social media to grow your business here are some practical tips:
Engagement is still the focus
The top priority of using the social channels in your marketing is still engaging with your customers. The best way to do this is to provide them with something interesting. Create value when you share. Too many businesses still focus entirely on sharing promotions and offers, without providing value. Make sure you have a healthy mix of content, including entertaining, uplifting, educating, and inspiring them.
We use a strategy we call the R.E.C.I.P.E. engagement formula to ensure our content gets engagement.
Don’t Be Afraid to Branch Out
Facebook is still by far the largest and most used social media network in 2022, but it’s not the only one growing. In fact, every big network is seeing big growth, so don’t be afraid to engage in new networks. Do you have a twitter account? Have you tried Instagram? Explore new networks, and determine which ones might be a good fit, and integrate something new into your marketing this year. It is never too late to learn, the options and strategies on these networks are always growing and evolving. Dive in!
Share Your Blog on Social In 2022
Your blogs are going to continue to be more important than ever. Make sure you are sharing social signals (by posting links on social) and driving potential readers from social media to your blog. This is also going to help your SEO as a side benefit!
Build Your Authority
Find ways to share your knowledge and experience. Leverage helping others to position your brand to stand out in the minds of your customers. The internet levels the playing field and allows each of us to carve out our own unique brand. Consider sharing videos, testimonials, success stories, and educational insights that build your authority!
My most important tip is to keep posting regularly!
Before you spend time worrying about having the perfect social media profiles, first focus on making sure your accounts are active and alive!
I know this can be a big hurdle for some, especially if you are “wearing a lot of hats” in your business.
If you need a little extra help getting the ball rolling, you should schedule a meetup to see what our team can put together for you.