Recently we compared Facebook and Retargeting Campaigns for a Shopify Store. Within days, store visitors increased from 32 to 1,300 an 855% increase.

In finding out where the visitors came from, the comparison showed that although the number of impressions was almost the same for both Facebook and Display advertising, the traffic ads generated 126 clicks (leads to website) while the Facebook ads generated 26 clicks. In looking at the traffic ads, retargeting ads were 4x more effective than the cold traffic ones even though the cold traffic resulted in 27 clicks which is more than the entire Facebook campaign.